Segment your users and send the perfect message at the right time.
Use traits and segments to address only the part of your audience that you need to reach, even before they signed up. With specific events and conditions you can address visitors even before they signed up for your product. Help them make a decision and increase the likelihood of them becoming a cusomtomer.
By adding live chat to your site and app you get to interact with your customers directly, helping them out as soon as possible and making their experience as painless as possible. If they're not using your app yet, chat can be a good way to answer any upfront questions and help users make a decision about whether to use your app.
With all the traits collected about a user you can provide them with a more personal onboarding experience and increase the chance of converting them as well as help them find their way around your app and site.